I. Alger, L. Lehman, J. Weibull, ;. Tse-wp-alger, I. et al., Uninvadable social behaviors and preferences in group-structured population, 2015.

V. Andorfer and U. Liebe, Do information, price, or morals in ?uence ethical consumption ? A natural ?eld experiment and customer survey on the purchase of Fair Trade co¤ee, Social Science Research, vol.52, pp.330-350, 2015.

J. Andreoni, Giving with impure Altruism : Applications to Charity and Ricardian Equivalence, The Journal of Political Economy, vol.97, pp.1447-1458, 1989.

J. Andreoni, Impure Altruism and Donations to Public Goods : a Theory of Warm-Glow Giving, Economic Journal, vol.100, pp.464-477, 1990.

D. Ariely, A. Bracha, and S. Meier, Doing Good or Doing Well ? Image Motivation and Monetary Incentives in Behaving Prosocially, American Economic Review, vol.99, issue.1, pp.544-555, 2009.

C. Arnot, P. C. Boxall, and S. B. Cash, « Do Ethical Consumers Care About Price ?A Revealed Preference Analysis of Fair Trade Co¤ee Purchases, Canadian Journal of Agricultural Economics, p.555, 2006.

E. J. Arnould, A. Plastina, and D. Ball, Does Fair Trade deliver on its core value proposition ? E¤ects on income, educational attainment, and health in three countries, Journal of Public Policy and Marketing, vol.28, issue.2, pp.186-201, 2009.

G. Balineau and I. Dufeu, Are Fair Trade goods credence goods ? A new proposal, with French illustrations, Journal of Business Ethics, issue.2, pp.331-345, 2010.
URL : https://hal.archives-ouvertes.fr/hal-02814413

G. Balineau, Disentangling the E¤ects of Fair Trade on the Quality of Malian Cotton, World Development, 2012.

G. Balineau, Fair Trade ? Yes, but not at Christmas ! Evidence from scanner data on real French Fairtrade purchases, AFD Research Papers, 2015.

G. Balineau and I. Dufeu, Le système Fairtrade : une garantie pour les consommateurs ? De Boeck Supérieur j « Mondes en développement, 2012.

B. Barham and J. Weber, The Economic Sustainability of Certi?ed Co¤ee : Recent Evidence from Mexico and Peru. World Development, vol.40, pp.1269-1279, 2012.

D. Basil, N. Ridgway, and M. Basil, Guilt Appeals : The Mediating E¤ect of Responsibility, vol.23, 2006.

L. Becchetti and F. Rosati, Global Social Preferences and the Demand for Socially Responsible Products : Empirical Evidence from a Pilot Study on Fair Trade Consumers, The World Economy, 2007.

R. Bénabou, The Economics of Motivated Beliefs, Jean-Jacques La¤ont Lecture, Revue d'Economie Politique, vol.125, issue.5, pp.665-685, 2015.

R. Bénabou and J. Tirole, Intrinsic and Extrinsic Motivation, Review of Economic Studies, vol.70, issue.3, pp.489-520, 2003.

R. Bénabou and J. Tirole, Incentives and Prosocial Behavior, American Economic Review, vol.96, pp.1652-1678, 2006.

O. Bonroy and C. Constantatos, On the Economics of Labels : how their introduction a¤ects the functioning of markets and the welfare of all participants, American Journal of Agricultural Economics, vol.97, issue.1, pp.239-259

M. Bosbach and O. Maietta, The Implicit Price for Fair Trade Co¤ee : Does Social Capital Matter ?, Ecological Economics, vol.158, pp.34-41, 2019.

D. Bougherara, P. Combris, and . Eco, labelled food products : what are consumers paying for ?, European Review of Agricultural Economics, pp.1-21, 2009.
URL : https://hal.archives-ouvertes.fr/hal-01462350

S. Bowles and H. Gintis, A Cooperative Species : Human Reciprocity and Its Evolution, p.288, 2011.

K. A. Brekke, S. Kverndokk, and K. Nyborg, An economic model of moral motivation », Journal of Public Economics, vol.87, pp.1967-1973, 2003.

C. Camerer and R. Thaler, Anomalies : Ultimatums, Dictators and Manners, The Journal of Economic Perspectives, vol.9, issue.2, pp.209-219, 1995.

M. Carrington, B. Neville, and G. Whitwell, Why Ethical Consumers Don't Walk Their Talk : Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers, Journal of Business Ethics, vol.97, pp.139-158, 2010.

C. Chambolle and S. Poret, Guaranteed Minimum Price Contracts for Some, an Insurance for Others ?, 2008.
URL : https://hal.archives-ouvertes.fr/hal-02815435

G. Charness and M. Rabin, Understanding Social Preferences with Simple Tests, Quarterly Journal of Economics, vol.117, pp.817-869, 2002.

B. Chiputwa, M. Qaim, and D. Spielman, Food Standards, Certi?cation, and Poverty among Co¤ee Farmers in Uganda, Global Food Discussion Papers, Consommer durable est-il un acte de distinction ? Représentations, pratiques et impacts écologiques réels au regard des dynamiques sociales, pp.12-2018, 2013.

C. Cueva and R. Dessi, Charitable Giving, Self-Image and Personality, TSE working paper, pp.12-342, 2012.

A. Damasio, L'erreur de Descartes. La raison des émotions, 1994.

M. Darby and E. Karni, Free Competition and the Optimal Amount of Fraud, Journal of Law and Economics, vol.16, issue.1, pp.67-88, 1973.

R. Dawes and R. Thaler, Anomalies : Cooperation, The Journal of Economic Perspectives, vol.2, pp.187-197, 1988.

C. Doran, The Role of Personal Values in Fair Trade Consumption, Journal of Business Ethics, vol.84, pp.549-563, 2008.

A. C. Disdier and S. Marette, How do consumers in developed countries value the environment and worker's social rights in developing countries ?, vol.37, pp.1-35, 2010.

R. Ellickson, Law and Economics Discovers Social Norms, Journal of Legal Studies, vol.27, pp.537-552, 1998.

T. Ellingsen and M. Johannesson, Pride and Prejudice : The Human Side of Incentive Theory, American Economic Review, vol.98, pp.990-1008, 2008.

N. Eber, Les théories des préférences sociales

J. Elster, Emotions and Economic Theory, Journal of Economic Literature, vol.36, pp.47-74, 1998.

T. Espinosa, L'activisme, un indicateur des rapports Nord-Sud : le cas du buycott, 2019.

F. Etilé and S. Teyssier, Corporate Social Responsibility and the Economics of Consumer Social Responsibility, Review of Agricultural and Environment Studies, vol.2, pp.221-259, 2013.

E. Fehr and S. Gächter, Cooperation and Punishment in Public Goods Experiments, American Economic Review, vol.90, pp.980-994, 2000.

E. Fehr and U. Fischbacher, Modeling Strong Reciprocity, Moral Sentiments and Material Interests : The Foundations of Cooperation in Economic Life, 2004.

E. Fehr and K. Schmidt, A Theory of Fairness, Competition and Cooperation, the Quarterly Journal of Economics, vol.114, issue.3, pp.817-868, 1999.

M. Fleurbaey, Capitalisme ou démocratie ? L'alternative du XXIème siècle, 2006.

M. Fleurbaey, Manifeste pour le progrès social : Une meilleure société est possible. Editions La Découverte, 2019.

A. Garapin, Rapprocher l'Homo Oeconomicus de l'Homo Sapiens. Vers une théorie des jeux réaliste et prédictive des comportements humains, vol.119, pp.1-40, 2009.
URL : https://hal.archives-ouvertes.fr/hal-02824727

C. Gollier, Aversion to risk of regret and preference for positively skewed risks, 2016.

K. Herrell, R. Tewari, and J. Mehlhorn, Honduran Co¤ee Trade : Economic E¤ects of Fair Trade Certi?cation On Individual Producers, Southern Agricultural Economics Association Annual Meeting, 2017.

M. Isaurralde, approche comportementale de l'action collective chez Elinor Ostrom : quels prolongements pour l'économie sociale et solidaire ? » , Revue Française de Socio-Économie, pp.97-115, 2015.

, Co-ops for 2030 : A movement achieving sustainable development for all, 2017.

, Survey : Americans would like more cooperation in politics and in their lives, Social justice, well-being and economic organization. Final report, vol.8, p.20, 2018.

M. Isaurralde, approche comportementale de l'action collective chez Elinor Ostrom : quels prolongements pour l'économie sociale et solidaire ? » , Revue Française de Socio-Économie, pp.97-115, 2015.

D. Ja¤ee, Brewing Justice : Fair trade co¤ee, sustainability and survival, 2007.

D. Ja¤ee, Better, but not great : The social and environmental bene?ts and limitations of fair trade for indigenous co¤ee producers in Oaxaca, Mexico, The impact of fair trade, pp.195-222, 2008.

D. Kahneman and A. Tversky, Prospect Theory : An Analysis of Decisions Under Risk, Econometrica, vol.47, issue.2, pp.313-327, 1979.

F. Konuk, Consumers' willingness to buy and willingness to pay for fair trade food : The in ?uence of consciousness for fair consumption, environmental concern, trust and innovativeness, Food Research International, vol.120, pp.141-147, 2019.

F. Lachet-touya, Interactions ?scales verticales dans un cadre d'asymétrie d'information, Economie Publique N 26-27, pp.169-191, 2011.

F. Lachet-touya, Les interactions ?scales verticales à la lumière de la théorie des multiprincipaux, Recherches Economiques de Louvain, vol.78, issue.1, 2012.

J. La¤ont, Macroeconomic Constraints, Economic E¢ ciency and Ethics : An Introduction to Kantian Economics, Economica, vol.42, pp.430-437, 1975.

J. La¤ont and D. Martimort, The Theory of Incentives : The Principal-Agent Model, 2002.

J. La¤ont and J. Tirole, A Theory of Incentives in Procurement and Regulation, 1993.

D. Laussel and M. L. Breton, On The Tax Schedule Nash Equilibria Of A Fiscal Competition Games II : The Large Investor's Case. mimeo, 1993.

D. Laussel and M. L. Breton, On The Tax Schedule Nash Equilibria Of A Fiscal Competition Games I : The Case of a Continuum of Investors. mimeo, 1994.

D. Léonard and N. Van-long, Optimal Control Theory and Static Optimization in Economics, 1992.

N. V. Long, Mixed-Strategy Equilibrium in Pollution Abatement Games, Cesifo Area Conference on Energy and Climate Economics, 2016.

M. Loureiroa and J. Lotade, Do fair trade and eco-labels in co¤ee wake up the consumer conscience ?, Ecological Economics, vol.53, pp.129-138, 2005.

M. Loureiroa and J. Lotade, Interviewer E¤ects on the Valuation of Goods with Ethical and Environmental Attributes. Paper prepared for presentation at the American Agricultural, Economics Association Annual Meeting, 2003.

S. Mann, Analysing fair trade in economic terms, The Journal of Socio-Economics, vol.37, pp.2034-2042, 2008.

D. Martimort and L. Stole, The Taxation and the Revelation Principles under Common Agency, Econometrica, vol.70, pp.1659-1673, 2002.

D. Martimort and L. Stole, Contractual Externalities and Common Agency Equilibria, 2003.

E. Ostrom, Governing the Commons : The Evolution of Institutions for Collective Action, 1990.

E. Ostrom, Des individus rationnels sont-ils désespérément piégés dans des dilemmes sociaux ? L'analyse d'Elinor Ostrom, Annales des Mines -Responsabilité et environnement, issue.3, pp.31-35, 2015.

F. Page and P. Monteiro, Three principles of competitive nonlinear pricing, Journal of Mathematical Economics, vol.39, pp.63-109, 2003.

D. Pelsmacker, P. , W. Janssens, and C. Mielans, Consumer values and fair-trade beliefs, attitudes and buying behaviour, International Review on Public and Non Pro?t Marketing, vol.2, issue.2, pp.50-69, 2005.

D. Pelsmacker, P. , L. Driesen, and G. Rayp, « Do Consumers Care about Ethics ? Willingness to pay for Fair-Trade co¤ee, The Journal of Consumer A¤airs, vol.39, pp.369-375

D. Pelsmacker, P. , and W. Janssens, A Model for Fair Trade Buying Behaviour : The Role of Perceived Quantity and Quality of Information and of Product-speci?c Attitudes, Journal of Business Ethics, vol.75, pp.361-380, 2006.

M. Peters, Common Agency and the Revelation Principle, Econometrica, vol.69, issue.5, pp.1349-1372, 2001.

E. Petit, Economie des émotions. Editions La Découverte, 2015.

S. Poret and C. Chambolle, Fair Trade : In or Out the Market ? Polytechnique, pp.2007-2023, 2007.

S. Poret, Les dé?s du commerce équitable dans l'hémisphère, pp.2007-2022, 2007.

J. Poteete and O. , Lab Experiments for the Study of SES's, Science, vol.328, pp.613-617, 2010.

J. Poteete and O. , Working Together : Collective Action, the Commons et Multiple Methods in Practice, 2010.

D. Pouchain, Commerce équitable : comment penser le prix juste ?, L'Economie Politique, p.70, 2016.

M. Rabin, Incorporating Fairness into Game Theory, American Economic Review, vol.83, pp.1281-1302, 1993.

J. C. Rochet, The Taxation Principle and Multitime Hamilton-Jacobi Equations, Journal of Mathematical Economics, vol.14, pp.113-128, 1989.

J. Roemer, Kantian Equilibrium, Scandinavian Journal of Economics, vol.112, issue.1, pp.1-24, 2010.

J. Roemer, Kantian optimization : a microfoundation for cooperation, Journal of Public Economics, vol.127, pp.45-57, 2015.

S. Rousseau, The role of organic and fair trade labels when choosing chocolate, Food Quality and Preference, vol.44, pp.92-100, 2015.

R. Ruben and R. Fort, The Impact of Fair Trade Certi?cation for Co¤ee Farmers in, Peru. World Development, vol.40, issue.3, pp.570-582, 2011.

P. ;. Seabright and E. Fehr, The Company of Strangers : A Natural History of Economic Life, The Neuroeconomics of Mind Reading and Empathy, 2005.

, American Economic Review, vol.95, issue.2, pp.340-385

A. Smith, Fair Trade, Diversi?cation and Structural Change : Towards a broader theoretical framework of analysis, Oxford Development Studies, vol.37, pp.457-478, 2009.

S. Teyssier, F. Etilé, and P. Combris, « Social and Self-Image Concerns in Fair-Trade Consumption : Evidence from Experimental Aunctions for Chocolate, pp.1-39

R. Thaler, Anomalies : The Ultimatum Game, The Journal of Economic Perspectives, vol.2, issue.4, pp.195-206, 1988.

S. Thoron, Les préférences sociales peuvent-elles constituer les prémisses d'une théorie positive de la morale en économie ?, dans Ethique : La vie en question, 2016.

S. Thoron, Au fondement de l'altruisme : le lien comme ?n. Pour un changement de perspective en économie comportementale, vol.18, pp.117-139, 2017.

J. Tirole, Rationalité, psychologie et économie, vol.28, pp.9-29, 2013.

M. Villeval, Contribution aux biens publics et préférences sociales : Apports récents de l'économie comportementale, vol.63, pp.389-420, 2012.

L. Walras, Etudes d'économie sociale : théorie de la répartition de la richesse sociale, Pichon et Durand-Auzias. 1936. Pp. viii, vol.488, 1936.

E. Wang, Y. Chen-;-alger, I. Lehman, L. , J. Weibull et al., E¤ects of perceived justice of fair trade organizations on consumers'purchase intention toward fair trade products, Journal of Retailing and Consumer Services, vol.50, pp.66-72, 2018.