Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model - Archive ouverte HAL Access content directly
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Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model

(1) , ,
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Cedrola E.
  • Function : Author
Genevieve Cohen-Cheminet
  • Function : Author
  • PersonId : 1042471
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hal-02901580 , version 1 (17-07-2020)

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  • HAL Id : hal-02901580 , version 1

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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model. Global Fashion Management Conference, 2017, Vienne, Austria. ⟨hal-02901580⟩
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