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https://hal-univ-pau.archives-ouvertes.fr/hal-02901580
Submitted on : Friday, July 17, 2020-1:01:25 PM
Last modification on : Monday, November 7, 2022-5:24:33 PM
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- HAL Id : hal-02901580 , version 1
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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model. Global Fashion Management Conference, 2017, Vienne, Austria. ⟨hal-02901580⟩
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