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Conference papers
Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model
https://hal-univ-pau.archives-ouvertes.fr/hal-02901580
Contributor : Sandrine Bonnecaze Connect in order to contact the contributor
Submitted on : Friday, July 17, 2020 - 1:01:25 PM
Last modification on : Saturday, July 18, 2020 - 3:44:02 AM
Contributor : Sandrine Bonnecaze Connect in order to contact the contributor
Submitted on : Friday, July 17, 2020 - 1:01:25 PM
Last modification on : Saturday, July 18, 2020 - 3:44:02 AM