Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model

Mase S.; Cedrola E.; Genevieve Cohen-Cheminet

Conference papers

Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model

Mase S. ¹ Cedrola E. Genevieve Cohen-Cheminet

1 CREG - Centre de recherche et d'études en gestion

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02901580
Contributor : Sandrine Bonnecaze <>
Submitted on : Friday, July 17, 2020 - 1:01:25 PM
Last modification on : Saturday, July 18, 2020 - 3:44:02 AM

Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model

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Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model

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