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Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model

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https://hal-univ-pau.archives-ouvertes.fr/hal-02901580
Contributor : Sandrine Bonnecaze <>
Submitted on : Friday, July 17, 2020 - 1:01:25 PM
Last modification on : Saturday, July 18, 2020 - 3:44:02 AM

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  • HAL Id : hal-02901580, version 1

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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model. Global Fashion Management Conference, 2017, Vienne, Austria. ⟨hal-02901580⟩

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