Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model

Mase S.; Cedrola E.; Genevieve Cohen-Cheminet

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Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model

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Mase S.

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Centre de recherche et d'études en gestion

Cedrola E.

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Genevieve Cohen-Cheminet

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Business administration

Sandrine Bonnecaze : Connect in order to contact the contributor

https://hal-univ-pau.archives-ouvertes.fr/hal-02901580

Submitted on : Friday, July 17, 2020-1:01:25 PM

Last modification on : Monday, November 7, 2022-5:24:33 PM

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hal-02901580 , version 1 (17-07-2020)

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HAL Id : hal-02901580 , version 1

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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model. Global Fashion Management Conference, 2017, Vienne, Austria. ⟨hal-02901580⟩

Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model

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