Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.

Mase S.; Cedrola E.; Genevieve Cohen-Cheminet

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Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.

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Mase S.

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Centre de recherche et d'études en gestion

Cedrola E.

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Genevieve Cohen-Cheminet

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Humanities and Social Sciences Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02896456

Submitted on : Friday, July 10, 2020-3:15:39 PM

Last modification on : Monday, November 7, 2022-5:24:33 PM

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hal-02896456 , version 1 (10-07-2020)

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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.. Conference SIMkta - GAMMA Joint Symposium, Global Fashion Management Conference, 2017, Vienne, Austria. ⟨hal-02896456⟩

Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.

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