Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.

Mase S.; Cedrola E.; Genevieve Cohen-Cheminet

Conference papers

Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.

Mase S. ¹ Cedrola E. Genevieve Cohen-Cheminet

1 CREG - Centre de recherche et d'études en gestion

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02896456
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Submitted on : Friday, July 10, 2020 - 3:15:39 PM
Last modification on : Saturday, July 11, 2020 - 3:52:57 AM

Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.

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Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.

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