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Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.

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https://hal-univ-pau.archives-ouvertes.fr/hal-02896456
Contributor : Sandrine Bonnecaze <>
Submitted on : Friday, July 10, 2020 - 3:15:39 PM
Last modification on : Saturday, July 11, 2020 - 3:52:57 AM

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  • HAL Id : hal-02896456, version 1

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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.. Conference SIMkta - GAMMA Joint Symposium, Global Fashion Management Conference, 2017, Vienne, Austria. ⟨hal-02896456⟩

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