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Louis Vuitton's Art-Based Strategy to communicate Exclusivity and Prestige

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https://hal-univ-pau.archives-ouvertes.fr/hal-02895958
Contributor : Sandrine Bonnecaze <>
Submitted on : Friday, July 10, 2020 - 11:30:25 AM
Last modification on : Saturday, July 11, 2020 - 3:52:34 AM

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  • HAL Id : hal-02895958, version 1

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S. Masellia, Cedrola E.. Louis Vuitton's Art-Based Strategy to communicate Exclusivity and Prestige. Fashion Brand Internationalization. Palgrave MacMillan Ed. by JIN B. & CEDROLA E., 2017. ⟨hal-02895958⟩

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