https://hal-univ-pau.archives-ouvertes.fr/hal-02895825
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Submitted on : Friday, July 10, 2020 - 10:23:58 AM Last modification on : Sunday, January 10, 2021 - 11:40:40 PM
Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236. JGFM, Journal of Global Fashion Marketing, 2018. ⟨hal-02895825⟩