Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236 - Archive ouverte HAL Access content directly
Journal Articles Journal of Global Fashion Marketing Year : 2018

Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

(1) , ,
1
Cedrola E.
  • Function : Author
Genevieve Cohen-Cheminet
  • Function : Author
  • PersonId : 1042471
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Dates and versions

hal-02895825 , version 1 (10-07-2020)

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  • HAL Id : hal-02895825 , version 1

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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236. Journal of Global Fashion Marketing, 2018. ⟨hal-02895825⟩
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