Journal Articles
Journal of Global Fashion Marketing
Year : 2018
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https://hal-univ-pau.archives-ouvertes.fr/hal-02895825
Submitted on : Friday, July 10, 2020-10:23:58 AM
Last modification on : Monday, November 7, 2022-5:24:33 PM
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- HAL Id : hal-02895825 , version 1
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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236. Journal of Global Fashion Marketing, 2018. ⟨hal-02895825⟩
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