Skip to Main content Skip to Navigation
Journal articles

Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

Complete list of metadata

https://hal-univ-pau.archives-ouvertes.fr/hal-02895825
Contributor : Sandrine Bonnecaze <>
Submitted on : Friday, July 10, 2020 - 10:23:58 AM
Last modification on : Friday, April 16, 2021 - 2:48:04 PM

Identifiers

  • HAL Id : hal-02895825, version 1

Collections

Citation

Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236. Journal of Global Fashion Marketing, Yonsei University, Republic of Korea, 2018. ⟨hal-02895825⟩

Share

Metrics

Record views

28