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Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

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https://hal-univ-pau.archives-ouvertes.fr/hal-02895825
Contributor : Sandrine Bonnecaze <>
Submitted on : Friday, July 10, 2020 - 10:23:58 AM
Last modification on : Saturday, July 11, 2020 - 3:52:43 AM

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  • HAL Id : hal-02895825, version 1

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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236. JGFM, Journal of Global Fashion Marketing, 2018. ⟨hal-02895825⟩

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