Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

Mase S.; Cedrola E.; Genevieve Cohen-Cheminet

Journal Articles Journal of Global Fashion Marketing Year : 2018

Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

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Mase S.

Function : Author

Centre de recherche et d'études en gestion

Cedrola E.

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Genevieve Cohen-Cheminet

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Humanities and Social Sciences Humanities and Social Sciences Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02895825

Submitted on : Friday, July 10, 2020-10:23:58 AM

Last modification on : Monday, November 7, 2022-5:24:33 PM

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hal-02895825 , version 1 (10-07-2020)

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HAL Id : hal-02895825 , version 1

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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236. Journal of Global Fashion Marketing, 2018. ⟨hal-02895825⟩

Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

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