Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

Mase S.; Cedrola E.; Genevieve Cohen-Cheminet

Journal articles

Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

Mase S. ¹ Cedrola E. Genevieve Cohen-Cheminet

1 CREG - Centre de recherche et d'études en gestion

Document type :

Journal articles

Domain :

Humanities and Social Sciences

Humanities and Social Sciences / Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02895825
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Submitted on : Friday, July 10, 2020 - 10:23:58 AM
Last modification on : Friday, April 16, 2021 - 2:48:04 PM

Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

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Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

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