Perspectives on economic integration and business strategy in the Asia-Pacific Region

Sam Dzever (1) , Jacques Jaussaud (1)

1 CREG - Centre de recherche et d'études en gestion

The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. These papers are among the most recent empirical works concerned with the analysis of economic transformation and business strategy in the Asia-Pacific region. Various themes are addressed ranging from an assessment of the environment to more specific issues, e.g. business and marketing strategies of firms operating in this region. Countries given particular attention include: China, Japan, South Korea, India, Taiwan and Vietnam. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world's most dynamic regions.

Mots clés: Foreign direct investment; Japan; Business strategy; China; East Asia; Economic integration

Domaines: Sciences de l'Homme et Société; Gestion et management

Sam Dzever, Jacques Jaussaud (Dir.). Perspectives on economic integration and business strategy in the Asia-Pacific Region. Sam Dzever; Jacques Jaussaud. St. Martin's Press ; Macmillan, pp.247, 1997, 978-1-349-25643-3. ⟨10.1007/978-1-349-25641-9⟩. ⟨hal-02560274⟩