Did the RAI Buy it? The role and limits of American broadcasting in Italy in the Cold War - Archive ouverte HAL Access content directly
Journal Articles Cold War History Year : 2013

Did the RAI Buy it? The role and limits of American broadcasting in Italy in the Cold War

(1)
1
Simona Tobia

Abstract

With a 20 million dollar budget and 1,900 staff Voice of America broadcasted in 45 different languages and Italy was one of its main targets. By looking into what went on behind the microphone, this article addresses the extent to which cultural change was planned and structured transnationally, the interactions and interdependencies operating between Washington and Rome, and how a cooperation was achieved despite the fierce resistance of some of RAI’s executives. This allowed to air programmes produced in New York, and led to the launch of the most popular character of Italian radio and television: Mike Bongiorno.
Not file

Dates and versions

hal-02552538 , version 1 (23-04-2020)

Identifiers

  • HAL Id : hal-02552538 , version 1

Cite

Simona Tobia. Did the RAI Buy it? The role and limits of American broadcasting in Italy in the Cold War. Cold War History, 2013, War of the Ether, 13 (1), pp.171-191. ⟨hal-02552538⟩
15 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More