Personal Values of the Chinese Consumers: A Validation of the Structure of Values and Value Types According to Schwartz

Johannes Schaaper; J. Zhen

Conference Papers Year : 2010

Personal Values of the Chinese Consumers: A Validation of the Structure of Values and Value Types According to Schwartz

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Johannes Schaaper

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J. Zhen

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Business administration

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hal-02432517 , version 1 (08-01-2020)

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Johannes Schaaper, J. Zhen. Personal Values of the Chinese Consumers: A Validation of the Structure of Values and Value Types According to Schwartz. Academy of International Business Conference, Jun 2010, Rio de Janeiro, Brazil. ⟨hal-02432517⟩

Personal Values of the Chinese Consumers: A Validation of the Structure of Values and Value Types According to Schwartz

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