Personal Values of the Chinese Consumers: A Validation of the Structure of Values and Value Types According to Schwartz

Johannes Schaaper; J. Zhen

Conference Papers Year : 2010

Personal Values of the Chinese Consumers: A Validation of the Structure of Values and Value Types According to Schwartz

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Johannes Schaaper

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Centre de recherche et d'études en gestion

J. Zhen

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Humanities and Social Sciences Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02432516

Submitted on : Wednesday, January 8, 2020-2:41:56 PM

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hal-02432516 , version 1 (08-01-2020)

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Johannes Schaaper, J. Zhen. Personal Values of the Chinese Consumers: A Validation of the Structure of Values and Value Types According to Schwartz. XVIème Séminaire International de Recherche Euro-Asie, Sep 2010, Hiroshima, Japan. ⟨hal-02432516⟩

Personal Values of the Chinese Consumers: A Validation of the Structure of Values and Value Types According to Schwartz

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