https://hal-univ-pau.archives-ouvertes.fr/hal-02432504 Contributor : Julien RabaudConnect in order to contact the contributor Submitted on : Wednesday, January 8, 2020 - 2:41:42 PM Last modification on : Thursday, March 5, 2020 - 7:10:57 PM
Jouba Hmaida. A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco. 39th European Marketing Academy Conference, Jun 2010, Copenhagen, Denmark. ⟨hal-02432504⟩