A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco - Archive ouverte HAL Access content directly
Conference Papers Year : 2010

A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco

(1)
1
Not file

Dates and versions

hal-02432504 , version 1 (08-01-2020)

Identifiers

  • HAL Id : hal-02432504 , version 1

Cite

Jouba Hmaida. A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco. 39th European Marketing Academy Conference, Jun 2010, Copenhagen, Denmark. ⟨hal-02432504⟩
8 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More