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A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco

Jouba Hmaida 1
1 CREG - Centre de recherche et d'études en gestion
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432504
Contributor : Julien Rabaud <>
Submitted on : Wednesday, January 8, 2020 - 2:41:42 PM
Last modification on : Thursday, March 5, 2020 - 7:10:57 PM

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  • HAL Id : hal-02432504, version 1

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UNIV-PAU | CREG-EA4580

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Jouba Hmaida. A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco. 39th European Marketing Academy Conference, Jun 2010, Copenhagen, Denmark. ⟨hal-02432504⟩

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