A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco - Archive ouverte HAL Access content directly
Conference Papers Year : 2010

A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco

(1)
1
Jouba Hmaida
Centre de recherche et d'études en gestion

Domains

Humanities and Social Sciences Business administration

Julien Rabaud  : Connect in order to contact the contributor

https://hal-univ-pau.archives-ouvertes.fr/hal-02432504

Submitted on : Wednesday, January 8, 2020-2:41:42 PM

Last modification on : Monday, November 7, 2022-5:24:33 PM

Not file

Dates and versions

hal-02432504 , version 1 (08-01-2020)

Identifiers

  • HAL Id : hal-02432504 , version 1

Cite

Jouba Hmaida. A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco. 39th European Marketing Academy Conference, Jun 2010, Copenhagen, Denmark. ⟨hal-02432504⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

UNIV-PAU CREG-EA4580
8 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More