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Public Relations: Conceptual Approach, Theorical Perspectives and Proposition of a Model

Jean-Marc Decaudin 1 Meriem Mengi Elayoubi 2
1 M&CN - Marketing & Communication Networks
2 CREG - Centre de recherche et d'études en gestion
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432274
Contributor : Gaelle Chancerel-Lannuzel <>
Submitted on : Wednesday, January 8, 2020 - 12:20:03 PM
Last modification on : Thursday, March 5, 2020 - 7:10:50 PM

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  • HAL Id : hal-02432274, version 1

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UNIV-PAU | CREG-EA4580

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Jean-Marc Decaudin, Meriem Mengi Elayoubi. Public Relations: Conceptual Approach, Theorical Perspectives and Proposition of a Model. VELOUTSOU, C. Marketing Management: From Theory to Implementation, Atiner, Athènes, pp.209-220, 2009, 978-960-6672-61-3. ⟨hal-02432274⟩

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