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Book Sections Year : 2009

Public Relations: Conceptual Approach, Theorical Perspectives and Proposition of a Model

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hal-02432274 , version 1 (08-01-2020)

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Jean-Marc Decaudin, Meriem Mengi Elayoubi. Public Relations: Conceptual Approach, Theorical Perspectives and Proposition of a Model. VELOUTSOU, C. Marketing Management: From Theory to Implementation, Atiner, Athènes, pp.209-220, 2009, 978-960-6672-61-3. ⟨hal-02432274⟩

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