Skip to Main content Skip to Navigation
Book sections

Public Relations: Conceptual Approach, Theorical Perspectives and Proposition of a Model

Jean-Marc Decaudin 1 Meriem Mengi Elayoubi 2 
1 M&CN - Marketing & Communication Networks
2 CREG - Centre de recherche et d'études en gestion
Document type :
Book sections
Complete list of metadata
https://hal-univ-pau.archives-ouvertes.fr/hal-02432274
Contributor : GAELLE LANNUZEL Connect in order to contact the contributor
Submitted on : Wednesday, January 8, 2020 - 12:20:03 PM
Last modification on : Thursday, March 5, 2020 - 7:10:50 PM

Identifiers

  • HAL Id : hal-02432274, version 1

Collections

UNIV-PAU | CREG-EA4580

Citation

Jean-Marc Decaudin, Meriem Mengi Elayoubi. Public Relations: Conceptual Approach, Theorical Perspectives and Proposition of a Model. VELOUTSOU, C. Marketing Management: From Theory to Implementation, Atiner, Athènes, pp.209-220, 2009, 978-960-6672-61-3. ⟨hal-02432274⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

3