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Journal Articles VISTAS : Education, Economy and Community Year : 2012

A New Tool for City Decision Makers: The New “Expériences Touristiques Company” Branding Tool Approach

Andrew Pennington
  • Function : Author
Mathieu Poitevin
  • Function : Author
Camille Chamard
Centre de recherche et d'études en gestion
Véronique Seel
  • Function : Author

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Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02432213

Submitted on : Wednesday, January 8, 2020-12:11:55 PM

Last modification on : Monday, November 7, 2022-5:24:33 PM

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hal-02432213 , version 1 (08-01-2020)

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  • HAL Id : hal-02432213 , version 1

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Andrew Pennington, Mathieu Poitevin, Camille Chamard, Véronique Seel. A New Tool for City Decision Makers: The New “Expériences Touristiques Company” Branding Tool Approach. VISTAS : Education, Economy and Community, 2012, 2 (1), pp.49-73. ⟨hal-02432213⟩

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