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A Comparative Study of Self-Construal Effects on Brand Extension Evaluation

Jouba Hmaida 1, 2
1 marketing
CRM - Centre de Recherche en Management
2 CREG - Centre de recherche et d'études en gestion
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432126
Contributor : Marina Lloancy <>
Submitted on : Wednesday, January 8, 2020 - 11:58:21 AM
Last modification on : Thursday, March 5, 2020 - 7:17:59 PM

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  • HAL Id : hal-02432126, version 1

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UNIV-PAU | CREG-EA4580 | CRM | UT1-CAPITOLE | SU-LETTRES | TSM-R | CNRS | SORBONNE-UNIVERSITE

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Jouba Hmaida. A Comparative Study of Self-Construal Effects on Brand Extension Evaluation. 42st European Marketing Academy Conference, Jun 2013, Istanbul, Turkey. ⟨hal-02432126⟩

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