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Conference papers

A Comparative Study of Self-Construal Effects on Brand Extension Evaluation

Jouba Hmaida 1, 2 
1 marketing
CRM - Centre de Recherche en Management
Document type :
Conference papers
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432126
Contributor : Marina Lloancy Connect in order to contact the contributor
Submitted on : Wednesday, January 8, 2020 - 11:58:21 AM
Last modification on : Sunday, June 26, 2022 - 9:56:18 AM

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  • HAL Id : hal-02432126, version 1

Citation

Jouba Hmaida. A Comparative Study of Self-Construal Effects on Brand Extension Evaluation. 42st European Marketing Academy Conference, Jun 2013, Istanbul, Turkey. ⟨hal-02432126⟩

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