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Conference Papers Year : 2013

A Comparative Study of Self-Construal Effects on Brand Extension Evaluation

Jouba Hmaida
marketing
Centre de recherche et d'études en gestion

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Business administration

Marina Lloancy  : Connect in order to contact the contributor

https://hal-univ-pau.archives-ouvertes.fr/hal-02432126

Submitted on : Wednesday, January 8, 2020-11:58:21 AM

Last modification on : Friday, April 7, 2023-3:42:53 AM

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hal-02432126 , version 1 (08-01-2020)

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Jouba Hmaida. A Comparative Study of Self-Construal Effects on Brand Extension Evaluation. 42st European Marketing Academy Conference, Jun 2013, Istanbul, Turkey. ⟨hal-02432126⟩

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CNRS UNIV-PAU CRM UT1-CAPITOLE SORBONNE-UNIVERSITE CREG-EA4580 SU-LETTRES TSM-R
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