Conference Papers
Year : 2013
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432126
Submitted on : Wednesday, January 8, 2020-11:58:21 AM
Last modification on : Friday, April 7, 2023-3:42:53 AM
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- HAL Id : hal-02432126 , version 1
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Jouba Hmaida. A Comparative Study of Self-Construal Effects on Brand Extension Evaluation. 42st European Marketing Academy Conference, Jun 2013, Istanbul, Turkey. ⟨hal-02432126⟩
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