https://hal-univ-pau.archives-ouvertes.fr/hal-02432126 Contributor : Marina LloancyConnect in order to contact the contributor Submitted on : Wednesday, January 8, 2020 - 11:58:21 AM Last modification on : Sunday, June 26, 2022 - 9:56:18 AM
Jouba Hmaida. A Comparative Study of Self-Construal Effects on Brand Extension Evaluation. 42st European Marketing Academy Conference, Jun 2013, Istanbul, Turkey. ⟨hal-02432126⟩