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Conference papers

Influence de la conception de soi sur les associations à la marque

Jouba Hmaida 1, 2
1 marketing
CRM - Centre de Recherche en Management
2 CREG - Centre de recherche et d'études en gestion
Document type :
Conference papers
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432103
Contributor : Marina Lloancy Connect in order to contact the contributor
Submitted on : Wednesday, January 8, 2020 - 11:56:57 AM
Last modification on : Wednesday, June 9, 2021 - 10:00:23 AM

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  • HAL Id : hal-02432103, version 1

Collections

UNIV-PAU | CREG-EA4580 | CRM | UT1-CAPITOLE | SU-LETTRES | TSM-R | CNRS | SORBONNE-UNIVERSITE

Citation

Jouba Hmaida. Influence de la conception de soi sur les associations à la marque. 28ème Congrès de l'Association Française du Marketing (AFM), May 2012, Brest, France. ⟨hal-02432103⟩

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