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A Comparative Study Of Self-Construal Effects On Consumer's Mental Representations Of Brands

Jouba Hmaida 1, 2 
1 marketing
CRM - Centre de Recherche en Management
2 CREG - Centre de recherche et d'études en gestion
Document type :
Conference papers
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432102
Contributor : Marina Lloancy Connect in order to contact the contributor
Submitted on : Wednesday, January 8, 2020 - 11:56:56 AM
Last modification on : Sunday, June 26, 2022 - 9:50:21 AM

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  • HAL Id : hal-02432102, version 1

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CNRS | UNIV-PAU | CRM | UT1-CAPITOLE | SORBONNE-UNIVERSITE | CREG-EA4580 | SU-LETTRES | TSM-R

Citation

Jouba Hmaida. A Comparative Study Of Self-Construal Effects On Consumer's Mental Representations Of Brands. 41st European Marketing Academy Conference, May 2012, Lisbonne, Portugal. ⟨hal-02432102⟩

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