Conference Papers
Year : 2012
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432102
Submitted on : Wednesday, January 8, 2020-11:56:56 AM
Last modification on : Monday, November 7, 2022-5:24:33 PM
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- HAL Id : hal-02432102 , version 1
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Jouba Hmaida. A Comparative Study Of Self-Construal Effects On Consumer's Mental Representations Of Brands. 41st European Marketing Academy Conference, May 2012, Lisbonne, Portugal. ⟨hal-02432102⟩
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