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Conference Papers Year : 2012

A Comparative Study Of Self-Construal Effects On Consumer's Mental Representations Of Brands

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hal-02432102 , version 1 (08-01-2020)

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  • HAL Id : hal-02432102 , version 1

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Jouba Hmaida. A Comparative Study Of Self-Construal Effects On Consumer's Mental Representations Of Brands. 41st European Marketing Academy Conference, May 2012, Lisbonne, Portugal. ⟨hal-02432102⟩
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