Bernard Guillon, Gisèle Sigal. When Industrial Design Helps in Decision Maker’s an in the General Public’s Awareness: Considering 25 Years of Trams Revival in France.
9ème Journées Humanisme et gestion, "Regards croisés sur la responsabilité sociale : mutuellisme, solidarité et management interculturel", ADERSE, AGRH, IAS, ANDRH, AFNOR, AGEF, ALGRH, ARFORGHE, OPRAGEM, Bordeaux Ecole de management, Apr 2012, Bordeaux, France.
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