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When Industrial Design Helps in Decision Maker’s an in the General Public’s Awareness: Considering 25 Years of Trams Revival in France

Bernard Guillon 1 Gisèle Sigal 2 
1 CREG - Centre de recherche et d'études en gestion
2 UPPA - Université de Pau et des Pays de l'Adour
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Conference papers
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432100
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Submitted on : Wednesday, January 8, 2020 - 11:56:54 AM
Last modification on : Tuesday, June 22, 2021 - 2:18:14 PM

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  • HAL Id : hal-02432100, version 1

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UNIV-PAU | CREG-EA4580

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Bernard Guillon, Gisèle Sigal. When Industrial Design Helps in Decision Maker’s an in the General Public’s Awareness: Considering 25 Years of Trams Revival in France. 9ème Journées Humanisme et gestion, "Regards croisés sur la responsabilité sociale : mutuellisme, solidarité et management interculturel", ADERSE, AGRH, IAS, ANDRH, AFNOR, AGEF, ALGRH, ARFORGHE, OPRAGEM, Bordeaux Ecole de management, Apr 2012, Bordeaux, France. ⟨hal-02432100⟩

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