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To What Extent Does Expert Judgement Differ from Consumer Judgement? An Application on Attitude toward the Advertising

Meriem Mengi Elayoubi 1
1 CREG - Centre de recherche et d'études en gestion
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Conference papers
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432007
Contributor : Marina Lloancy <>
Submitted on : Wednesday, January 8, 2020 - 11:52:43 AM
Last modification on : Thursday, March 5, 2020 - 7:18:10 PM

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  • HAL Id : hal-02432007, version 1

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UNIV-PAU | CREG-EA4580

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Meriem Mengi Elayoubi. To What Extent Does Expert Judgement Differ from Consumer Judgement? An Application on Attitude toward the Advertising. 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark. ⟨hal-02432007⟩

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