https://hal-univ-pau.archives-ouvertes.fr/hal-02432007 Contributor : Marina LloancyConnect in order to contact the contributor Submitted on : Wednesday, January 8, 2020 - 11:52:43 AM Last modification on : Thursday, March 5, 2020 - 7:18:10 PM
Meriem Mengi Elayoubi. To What Extent Does Expert Judgement Differ from Consumer Judgement? An Application on Attitude toward the Advertising. 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark. ⟨hal-02432007⟩