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To What Extent Does Expert Judgement Differ from Consumer Judgement? An Application on Attitude toward the Advertising

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https://hal-univ-pau.archives-ouvertes.fr/hal-02432007
Contributor : Marina Lloancy Connect in order to contact the contributor
Submitted on : Wednesday, January 8, 2020 - 11:52:43 AM
Last modification on : Thursday, March 5, 2020 - 7:18:10 PM

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  • HAL Id : hal-02432007, version 1

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Meriem Mengi Elayoubi. To What Extent Does Expert Judgement Differ from Consumer Judgement? An Application on Attitude toward the Advertising. 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark. ⟨hal-02432007⟩

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