To What Extent Does Expert Judgement Differ from Consumer Judgement? An Application on Attitude toward the Advertising - Archive ouverte HAL Access content directly
Conference Papers Year : 2010

To What Extent Does Expert Judgement Differ from Consumer Judgement? An Application on Attitude toward the Advertising

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Meriem Mengi Elayoubi
Centre de recherche et d'études en gestion

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Humanities and Social Sciences Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02432007

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hal-02432007 , version 1 (08-01-2020)

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Meriem Mengi Elayoubi. To What Extent Does Expert Judgement Differ from Consumer Judgement? An Application on Attitude toward the Advertising. 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark. ⟨hal-02432007⟩

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