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French versus Italian Touch: How Are Perfume Ads Perceived by Consumers?

Jean-Marc Decaudin 1 Meriem Mengi Elayoubi 2
1 M&CN - Marketing & Communication Networks
2 CREG - Centre de recherche et d'études en gestion
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432002
Contributor : Marina Lloancy <>
Submitted on : Wednesday, January 8, 2020 - 11:52:38 AM
Last modification on : Thursday, March 5, 2020 - 7:18:05 PM

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  • HAL Id : hal-02432002, version 1

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UNIV-PAU | CREG-EA4580

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Jean-Marc Decaudin, Meriem Mengi Elayoubi. French versus Italian Touch: How Are Perfume Ads Perceived by Consumers?. 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark. ⟨hal-02432002⟩

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