Conference Papers
Year : 2010
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https://hal-univ-pau.archives-ouvertes.fr/hal-02432002
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- HAL Id : hal-02432002 , version 1
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Jean-Marc Decaudin, Meriem Mengi Elayoubi. French versus Italian Touch: How Are Perfume Ads Perceived by Consumers?. 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark. ⟨hal-02432002⟩
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