https://hal-univ-pau.archives-ouvertes.fr/hal-02432002
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Submitted on : Wednesday, January 8, 2020 - 11:52:38 AM Last modification on : Thursday, March 5, 2020 - 7:18:05 PM
Jean-Marc Decaudin, Meriem Mengi Elayoubi. French versus Italian Touch: How Are Perfume Ads Perceived by Consumers?. 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark. ⟨hal-02432002⟩