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Conference Papers Year : 2010

French versus Italian Touch: How Are Perfume Ads Perceived by Consumers?

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hal-02432002 , version 1 (08-01-2020)

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Jean-Marc Decaudin, Meriem Mengi Elayoubi. French versus Italian Touch: How Are Perfume Ads Perceived by Consumers?. 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark. ⟨hal-02432002⟩

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