French versus Italian Touch: How Are Perfume Ads Perceived by Consumers? - Université de Pau et des Pays de l'Adour Access content directly
Conference Papers Year : 2010

French versus Italian Touch: How Are Perfume Ads Perceived by Consumers?

Not file

Dates and versions

hal-02432002 , version 1 (08-01-2020)

Identifiers

  • HAL Id : hal-02432002 , version 1

Cite

Jean-Marc Decaudin, Meriem Mengi Elayoubi. French versus Italian Touch: How Are Perfume Ads Perceived by Consumers?. 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark. ⟨hal-02432002⟩
7 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More