Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

Meriem Mengi Elayoubi

Conference papers

Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

Meriem Mengi Elayoubi ¹

1 CREG - Centre de recherche et d'études en gestion

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02430709
Contributor : Julien Rabaud <>
Submitted on : Tuesday, January 7, 2020 - 2:58:52 PM
Last modification on : Thursday, March 5, 2020 - 7:10:55 PM

Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

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Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

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