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Conference Papers Year : 2009

Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

Meriem Mengi Elayoubi
Centre de recherche et d'études en gestion

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Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02430709

Submitted on : Tuesday, January 7, 2020-2:58:52 PM

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hal-02430709 , version 1 (07-01-2020)

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Meriem Mengi Elayoubi. Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising. 38th European Marketing Academy Conference (EMAC), May 2009, Nantes, France. ⟨hal-02430709⟩

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