https://hal-univ-pau.archives-ouvertes.fr/hal-02430709 Contributor : Julien RabaudConnect in order to contact the contributor Submitted on : Tuesday, January 7, 2020 - 2:58:52 PM Last modification on : Thursday, March 5, 2020 - 7:10:55 PM
Meriem Mengi Elayoubi. Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising. 38th European Marketing Academy Conference (EMAC), May 2009, Nantes, France. ⟨hal-02430709⟩