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Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

Meriem Mengi Elayoubi 1
1 CREG - Centre de recherche et d'études en gestion
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Conference papers
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https://hal-univ-pau.archives-ouvertes.fr/hal-02430709
Contributor : Julien Rabaud <>
Submitted on : Tuesday, January 7, 2020 - 2:58:52 PM
Last modification on : Thursday, March 5, 2020 - 7:10:55 PM

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  • HAL Id : hal-02430709, version 1

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CREG-EA4580 | UNIV-PAU

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Meriem Mengi Elayoubi. Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising. 38th European Marketing Academy Conference (EMAC), May 2009, Nantes, France. ⟨hal-02430709⟩

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