Skip to Main content Skip to Navigation
Conference papers

Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

Meriem Mengi Elayoubi 1
1 CREG - Centre de recherche et d'études en gestion
Complete list of metadatas
https://hal-univ-pau.archives-ouvertes.fr/hal-02430709
Contributor : Julien Rabaud <>
Submitted on : Tuesday, January 7, 2020 - 2:58:52 PM
Last modification on : Thursday, March 5, 2020 - 7:10:55 PM

Identifiers

  • HAL Id : hal-02430709, version 1

Collections

UNIV-PAU | CREG-EA4580

Citation

Meriem Mengi Elayoubi. Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising. 38th European Marketing Academy Conference (EMAC), May 2009, Nantes, France. ⟨hal-02430709⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

15

Contact

Informations

CCSD