Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

Meriem Mengi Elayoubi

Conference papers

Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

Meriem Mengi Elayoubi ¹

1 CREG - Centre de recherche et d'études en gestion

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-univ-pau.archives-ouvertes.fr/hal-02430709
Contributor : Julien Rabaud Connect in order to contact the contributor
Submitted on : Tuesday, January 7, 2020 - 2:58:52 PM
Last modification on : Thursday, March 5, 2020 - 7:10:55 PM

Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

Identifiers

Collections

Citation

Export

Metrics

11

Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

Identifiers

Collections

Citation

Export

Share

Metrics

11