Skip to Main content Skip to Navigation
Conference papers

La communication 360° : une approche multi-canal

Jean-Marc Decaudin 1 Meriem Mengi Elayoubi 2
1 M&CN - Marketing & Communication Networks
2 CREG - Centre de recherche et d'études en gestion
Document type :
Conference papers
Complete list of metadatas
https://hal-univ-pau.archives-ouvertes.fr/hal-02429646
Contributor : Marina Lloancy <>
Submitted on : Monday, January 6, 2020 - 5:32:20 PM
Last modification on : Thursday, March 5, 2020 - 7:18:04 PM

Identifiers

  • HAL Id : hal-02429646, version 1

Collections

UNIV-PAU | CREG-EA4580

Citation

Jean-Marc Decaudin, Meriem Mengi Elayoubi. La communication 360° : une approche multi-canal. 8ème Congrès International des Tendances du Marketing, Jan 2009, Paris, France. ⟨hal-02429646⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

23