Conference Papers
Year : 2009
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https://hal-univ-pau.archives-ouvertes.fr/hal-02429646
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- HAL Id : hal-02429646 , version 1
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Jean-Marc Decaudin, Meriem Mengi Elayoubi. La communication 360° : une approche multi-canal. 8ème Congrès International des Tendances du Marketing, Jan 2009, Paris, France. ⟨hal-02429646⟩
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