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La communication 360° : une approche multi-canal

Jean-Marc Decaudin 1 Meriem Mengi Elayoubi 2 
1 M&CN - Marketing & Communication Networks
2 CREG - Centre de recherche et d'études en gestion
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Conference papers
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https://hal-univ-pau.archives-ouvertes.fr/hal-02429646
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Submitted on : Monday, January 6, 2020 - 5:32:20 PM
Last modification on : Thursday, March 5, 2020 - 7:18:04 PM

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  • HAL Id : hal-02429646, version 1

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UNIV-PAU | CREG-EA4580

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Jean-Marc Decaudin, Meriem Mengi Elayoubi. La communication 360° : une approche multi-canal. 8ème Congrès International des Tendances du Marketing, Jan 2009, Paris, France. ⟨hal-02429646⟩

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