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Self-Construal : A Review of the Concept, Its Measurement and Applications in Marketing

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https://hal-univ-pau.archives-ouvertes.fr/hal-02397370
Contributor : Gaelle Chancerel-Lannuzel <>
Submitted on : Friday, December 6, 2019 - 3:02:11 PM
Last modification on : Thursday, March 5, 2020 - 7:10:39 PM

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  • HAL Id : hal-02397370, version 1

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Jouba Hmaida. Self-Construal : A Review of the Concept, Its Measurement and Applications in Marketing. 16th International Marketing Trends Conference, Jan 2017, Madrid, Spain. ⟨hal-02397370⟩

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