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Conference Papers Year : 2017

Self-Construal : A Review of the Concept, Its Measurement and Applications in Marketing

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hal-02397370 , version 1 (06-12-2019)

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  • HAL Id : hal-02397370 , version 1

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Jouba Hmaida. Self-Construal : A Review of the Concept, Its Measurement and Applications in Marketing. 16th International Marketing Trends Conference, Jan 2017, Madrid, Spain. ⟨hal-02397370⟩
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