Self-Construal : A Review of the Concept, Its Measurement and Applications in Marketing - Université de Pau et des Pays de l'Adour Access content directly
Conference Papers Year : 2017

Self-Construal : A Review of the Concept, Its Measurement and Applications in Marketing

Jouba Hmaida
Centre de recherche et d'études en gestion

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Business administration

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https://hal-univ-pau.archives-ouvertes.fr/hal-02397370

Submitted on : Friday, December 6, 2019-3:02:11 PM

Last modification on : Monday, November 7, 2022-5:24:33 PM

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hal-02397370 , version 1 (06-12-2019)

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  • HAL Id : hal-02397370 , version 1

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Jouba Hmaida. Self-Construal : A Review of the Concept, Its Measurement and Applications in Marketing. 16th International Marketing Trends Conference, Jan 2017, Madrid, Spain. ⟨hal-02397370⟩

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