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Public Relations: Conceptual Approach, Theoretical Perspectives and Proposition of a Model

Meriem Mengi Elayoubi 1 Jean-Marc Decaudin 2
1 CREG - Centre de recherche et d'études en gestion
2 M&CN - Marketing & Communication Networks
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https://hal-univ-pau.archives-ouvertes.fr/hal-02188129
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Submitted on : Thursday, July 18, 2019 - 11:42:17 AM
Last modification on : Thursday, March 5, 2020 - 7:18:01 PM

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  • HAL Id : hal-02188129, version 1

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UNIV-PAU | CREG-EA4580

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Meriem Mengi Elayoubi, Jean-Marc Decaudin. Public Relations: Conceptual Approach, Theoretical Perspectives and Proposition of a Model. Veloutsou, Cleopatra and Athens Institute for Education and Research. Marketing Management: From Theory to Implementation, ATINER, pp.209-220, 2009, 978-960-6672-61-3. ⟨hal-02188129⟩

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