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Book Sections Year : 2009

Public Relations: Conceptual Approach, Theoretical Perspectives and Proposition of a Model

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hal-02188129 , version 1 (18-07-2019)

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  • HAL Id : hal-02188129 , version 1

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Meriem Mengi Elayoubi, Jean-Marc Decaudin. Public Relations: Conceptual Approach, Theoretical Perspectives and Proposition of a Model. Veloutsou, Cleopatra and Athens Institute for Education and Research. Marketing Management: From Theory to Implementation, ATINER, pp.209-220, 2009, 978-960-6672-61-3. ⟨hal-02188129⟩
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