Public Relations: Conceptual Approach, Theoretical Perspectives and Proposition of a Model

Meriem Mengi Elayoubi (1) , Jean-Marc Decaudin (2)

1 CREG - Centre de recherche et d'études en gestion
2 M&CN - Marketing & Communication Networks

Domains: Humanities and Social Sciences; Business administration

Meriem Mengi Elayoubi, Jean-Marc Decaudin. Public Relations: Conceptual Approach, Theoretical Perspectives and Proposition of a Model. Veloutsou, Cleopatra and Athens Institute for Education and Research. Marketing Management: From Theory to Implementation, ATINER, pp.209-220, 2009, 978-960-6672-61-3. ⟨hal-02188129⟩